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The AI Platform Powering the Next Generation of Smart Homes

iotty is building an AI-powered smart home platform embedded directly into the wall - combining luxury design, intelligent software, and infrastructure-level hardware that homes rely on every day.

By replacing traditional switches with beautifully designed, intelligent hardware, iotty creates a foundation for AI-driven living - enabling presence-based automation, energy optimization, and adaptive environments without hubs, rewiring, or behavioral change.

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Roadmap

Invest Early
Ahead of Our Next Phase of Growth

More than 100,000 iotty devices are already installed in homes. This is not a concept. It is a proven platform, now entering its next stage of growth. Here’s what's coming next:

Launching our next-generation smart outlet, with over 2000 customers on the waitlist

The smart outlet is a natural extension of the iotty switch ecosystem, giving users seamless control over lighting, appliances, and energy usage throughout the home. This launch expands average order value, strengthens our ecosystem, and positions iotty as a comprehensive smart-home platform rather than a single-product company.

Occupancy sensors that pair over Bluetooth to enable intelligent, presence-based lighting automation.

Bluetooth-connected, surface- and wall-mounted sensors that enable presence-based lighting automation. This product expands iotty into commercial real estate, where occupancy sensing is often required for energy-efficiency compliance. The launch opens a high-value B2B channel while strengthening iotty’s position as a full-stack smart-building platform.

New Faceplate Materials & Colors

We are launching an expanded lineup of premium faceplate materials and colorways through a new design partnership. This collection introduces elevated finishes and richer textures designed to integrate seamlessly into both residential and commercial environments. The launch increases personalization across the iotty platform, supports higher-margin upgrades, and reinforces iotty’s position at the intersection of smart-home technology and architectural design.

Interior designer and architect reviewing iotty smart switch options for home renovation project

Build relationships with interior designers and architects

Smart switches are not only functional but also design elements. Partnering with interior designers and architects integrates iotty into renovation and new-build projects at the planning stage. This channel helps capture high-value customers who influence multiple homes or commercial spaces, giving us a multiplier effect beyond single consumer purchases.

Professional electrician installing iotty smart switch in residential setting

Launch electrician and builder programs with upsell potential

Electricians and builders are on the front lines of installation and product recommendations. By creating dedicated programs with wholesale pricing, training, and bundled upsell opportunities, we can turn these professionals into advocates. Each installation becomes a sales channel, ensuring recurring orders and embedding iotty in future builds.

Retail store display showcasing iotty smart switches with various customizable faceplate options

Position for mass retail with curated displays and faceplate options

Big box retail is a major growth driver for smart home hardware. Our strategy includes curated in-store displays that highlight iotty’s design appeal and faceplate customization options, setting us apart from utility-driven competitors. By showcasing both form and function, we position ourselves to win in retail planograms and drive large-volume orders.

Concept rendering of Disney-themed decorative faceplates for iotty smart switches

Explore licensing opportunities, including Disney-themed faceplates in 2026

Faceplates are not just hardware accessories—they’re a creative surface for expression. Licensing opportunities, such as Disney-themed faceplates, open the door to entirely new demographics, including families and themed hospitality spaces. This strategy leverages existing fanbases, generates repeat purchase potential, and adds a fun, branded dimension to the product line, keeping iotty relevant and differentiated.

Iotty's upcoming smart outlet product with modular design and customizable faceplate
We're launching our next generation smart outlet, with a waitlist over 500 customers who already expressed interest

The smart outlet is the natural extension of our switch ecosystem, giving users complete control over lighting, appliances, and energy usage throughout their home. With a waitlist already in place, we know demand exists. This launch expands the average order value per customer, strengthens our ecosystem, and positions iotty as a comprehensive smart-home solution rather than a single-product company.

Roll out iotty Plus, a SaaS platform for smart-home automation and energy insights

iotty Plus transforms our hardware into a recurring revenue platform. By offering premium features like advanced automation, personalized energy-saving insights, and integrations with leading smart-home systems, iotty Plus deepens customer engagement while creating predictable subscription revenue. This SaaS layer turns every hardware sale into a long-term customer relationship, unlocking higher lifetime value and scalable growth.

Amazon marketplace logo representing iotty's planned retail expansion
Expand into Amazon

Amazon is the largest product search engine in the world, with a massive customer base actively looking for smart home solutions. Expanding into Amazon allows us to increase brand awareness, drive incremental sales, and leverage consumer reviews to build trust. Success here will establish iotty as a recognized player in the category and generate social proof that helps across all retail channels.

Build relationships with interior designers and architects

Smart switches are not only functional but also design elements. Partnering with interior designers and architects integrates iotty into renovation and new-build projects at the planning stage. This channel helps capture high-value customers who influence multiple homes or commercial spaces, giving us a multiplier effect beyond single consumer purchases.

Professional electrician installing iotty smart switch in residential setting
Launch electrician and builder programs with upsell potential

Electricians and builders are on the front lines of installation and product recommendations. By creating dedicated programs with wholesale pricing, training, and bundled upsell opportunities, we can turn these professionals into advocates. Each installation becomes a sales channel, ensuring recurring orders and embedding iotty in future builds.

Retail store display showcasing iotty smart switches with various customizable faceplate options
Position for mass retail with curated displays and faceplate options

Big box retail is a major growth driver for smart home hardware. Our strategy includes curated in-store displays that highlight iotty’s design appeal and faceplate customization options, setting us apart from utility-driven competitors. By showcasing both form and function, we position ourselves to win in retail planograms and drive large-volume orders.

Iotty's upcoming smart outlet product with modular design and customizable faceplate
Explore licensing opportunities, including Disney-themed faceplates in 2026

Faceplates are not just hardware accessories—they’re a creative surface for expression. Licensing opportunities, such as Disney-themed faceplates, open the door to entirely new demographics, including families and themed hospitality spaces. This strategy leverages existing fanbases, generates repeat purchase potential, and adds a fun, branded dimension to the product line, keeping iotty relevant and differentiated.

Investment Highlights

Traction and Validation

100K+

devices installed

$13Mm+

cumulative revenue

75%+

high gross margins

4.8/5 Stars

1,000 reviews

$127B1

U.S. market

90K+

Control lighting, blinds, garage doors, and more via Wi‑Fi—voice‑activated, app‑driven, and no central unit required

Energy Coach & Smart Scheduling

Real‑time consumption analytics and automation based on time, weather, location, or air quality—helping users reduce costs and carbon footprint

Expanding Global Reach

Founded in 2017, iotty now operates globally with offices across Italy, the U.S., and China—setting the stage for fast growth across smart home markets

All‑In‑One Automation Platform

Control lighting, blinds, garage doors, and more via Wi‑Fi—voice‑activated, app‑driven, and no central unit requiredLusha
Design as the Entry Point

Technology Adoption in the Home Is Emotional

iotty’s design-first philosophy removes the tradeoff between form and function. Premium materials, modular faceplates, and minimalist aesthetics allow iotty to disappear into the wall while quietly powering the home behind the scenes. Design gets iotty into the wall. Intelligence keeps it there.

Comparison of cluttered traditional smart switches versus iotty's sleek design
The Platform

Built for Intelligence with Devices That Look as Good as They Work

iotty is designed as a modular, software-enabled platform. Hardware establishes the footprint. Software and AI expand what that footprint can do over time.

What makes us different:

  • Patented modular design for easy customization

  • Endless faceplate options (glass, ceramic, wood, and more)

  • Touch-sensitive controls with subtle lighting

  • App-based setup in minutes

  • Built to scale across homes, styles, and channels

ESTABLISHED REVENUES

We’ve Sold 100,000+ Devices and Generated $13M+ in Revenue

  • $13M+ total revenue

  • 100K+ devices sold

  • 70% gross profit margins

  • 1,000+ verified 5-star reviews

  • Launched second-gen dimmable switch in 2023

  • 4.8-star average from over 850 reviews

Revenue growth chart showing iotty's progression from founding to $13M in sales

What Customers Say

Rated 4.8 (1,000+ Reviews)

Five-star rating icon showing iotty's 4.8 average customer ratingFive-star rating icon showing iotty's 4.8 average customer ratingFive-star rating icon showing iotty's 4.8 average customer ratingFive-star rating icon showing iotty's 4.8 average customer ratingFive-star rating icon showing iotty's 4.8 average customer ratingFive-star rating icon showing iotty's 4.8 average customer rating
The dimming and backlight control are game-changers, allowing me to easily create ambience. It's user-friendly and helps in cutting down my energy bills. Highly recommend for anyone looking to upgrade their home lighting!"
Headshot of David Prentice, iotty customer
David Prentice
I am certainly not an expert but I have installing and using smart switches for about 25 years. IOTTY switches are easy to install and provide an elegant updated look to my home.
Headshot of Joseph Morris, iotty customer
Joseph Morris
* The testimonials presented are the opinions of the individuals providing them. They may not represent the experience of all clients or investors and are not a guarantee of future performance or success. No compensation was provided for these testimonials unless explicitly stated.
Bar chart illustrating iotty's projected revenue growth to $10M in 2026
Financials

Strong Projected Revenue Growth

We’ve averaged $2.7M a year in revenue since 2019. In 2026, we project over $10M in revenue. What’s even more impressive for investors is that our unit economics make us profitable on the first purchase. 

  • 75%+ gross margins

  • $408 average order value

  • $630+ 12-month customer lifetime value

  • $70 profit on the first order (after acquisition and product costs)

Market Potential

The Smart Home Market Is a $537B Opportunity

Today, the global smart-home market is worth $127B and is projected to reach $537B by 2030. With an average of 75 devices per home, there are billions of potential installation opportunities. That’s why leading players like Amazon, Google, Apple, Samsung, and LG are doubling down on connected home ecosystems. We’re proud to be carving our place in this future. And for our investors, that means real market momentum and the potential to scale with the biggest names in tech.

Amazon Alexa logo - voice control integration partner for iotty smart home devicesGoogle Home logo - voice control integration partner for iotty smart home devicesApple HomeKit logo - smart home integration partner for iotty devicesSamsung SmartThings logo - smart home ecosystem integration partner for iotty
Chart with upwards line displaying projected 300% growth from $127 billions to $537 billions by 2030.
Competitive Advantage

Patented & Modular Design Set Us Apart

We’ve designed a product no one else can replicate. Our patented modular system allows endless faceplate customization with minimal inventory, giving us a cost and design edge across every channel. Unlike other smart switches, iotty installs like a regular switch, requires no hub, and looks premium right out of the box.

Iotty smart switch with premium glass faceplate and touch-sensitive backlit controls
IOTTY
Amazon Basics smart switch with standard plastic design
AMAZON BASICS
Cync by GE smart switch showing basic functionality
CYNC BY GE
Caseta by Lutron smart dimmer switch requiring central hub
CASETA BY LUTRON
Smart Integrations
Dimmable
No Hub Required
Multiple Colors
Backlight
Virtual Switch
Premium Faceplates
https://drive.google.com/file/d/1x3HirJHC_gVMda3n-GwzKGBzHDgRchLI/view?usp=sharing
Perks

Exclusive Bonuses

As a token of appreciation for your early belief, we’ve put together a tiered package of rewards for our investors during this opportunity.

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$1,000+
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0%
+5% until 12/21
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5%
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$5,000+
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10%
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Plus $100 Product Discount Code
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$10,000+
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15%
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Plus $200 Product Discount Code
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$25,000+
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20%
+5% until 12/21
Bonus Shares
Plus $400 Product Discount Code
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25%
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Plus $800 Product Discount Code
Invest
$100,000+
Receive
30%
+5% until 12/21
Bonus Shares
Plus $1,000 Product Discount Code
Team

Led by Founders with 9-Figure Brand Experience

EDOARDO CESARI
CO-Founder / CEO
ALBERTO BACCHIN
Co-Founder / CTO
BRYAN WELFEL
CMO
Peter WELFEL
COO
John Colaneri
Head of Strategic Partnerships

Frequently Asked Questions

 

Why invest in startups?

Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; with Regulation CF Offerings, you aren’t buying products or merchandise - you are buying a piece of a company and helping it grow.

 

How much can I invest?

Accredited investors can invest as much as they want. But if you are NOT an accredited investor, your investment limit depends on either your annual income or net worth, whichever is greater. If the number is less than $124,000, you can only invest 5% of it. If both are greater than $124,000 then your investment limit is 10%.

 

How do I calculate my net worth?

To calculate your net worth, just add up all of your assets and subtract all of your liabilities (excluding the value of the person’s primary residence). The resulting sum is your net worth.

 

What are the tax implications of an equity crowdfunding investment?

We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.

 

Who can invest in a Regulation CF Offering?

Individuals over 18 years of age can invest.

 

What do I need to know about early-stage investing? Are these investments risky?

There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time. You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That’s why startups should only be part of a more balanced, overall investment portfolio.

 

When will I get my investment back?

The Common Stock (the "Shares") of IOTTY (the "Company") are not publicly-traded. As a result, the shares cannot be easily traded or sold. As an investor in a private company, you typically look to receive a return on your investment under the following scenarios: The Company gets acquired by another company. The Company goes public (makes an initial public offering). In those instances, you receive your pro-rata share of the distributions that occur, in the case of acquisition, or you can sell your shares on an exchange. These are both considered long-term exits, taking approximately 5-10 years (and often longer) to see the possibility for an exit. It can sometimes take years to build companies. Sometimes there will not be any return, as a result of business failure.

 

Can I sell my shares?

Shares sold via Regulation Crowdfunding offerings have a one-year lockup period before those shares can be sold under certain conditions.

 

Exceptions to limitations on selling shares during the one-year lockup period:

In the event of death, divorce, or similar circumstance, shares can be transferred to:
• The company that issued the securities;
• An accredited investor;
• A family member (child, stepchild, grandchild, parent, stepparent, grandparent, spouse or equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships).

 

What happens if a company does not reach their funding target?

If a company does not reach their minimum funding target, all funds will be returned to the investors after the close of the offering.

 

How can I learn more about a company's offering?

All available disclosure information can be found on the offering pages for our Regulation Crowdfunding offering.

 

What if I change my mind about investing?

You can cancel your investment at any time, for any reason, until 48 hours prior to a closing occurring. If you’ve already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To submit a request to cancel your investment please email: info@dealmakersecurities.com

 

How do I keep up with how the company is doing?

At a minimum, the company will be filing with the SEC and posting on its website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.

 

What relationship does the company have with DealMaker Securities?

Once an offering ends, the company may continue its relationship with DealMaker Securities for additional offerings in the future. DealMaker Securities’ affiliates may also provide ongoing services to the company. There is no guarantee any services will continue after the offering ends.

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