Inside IOTTY: Growth, Bonus Shares & What Comes Next with Bryan Welfel

Smart homes are no longer a future trend — they’re becoming the standard. Join the iotty team to break down what most investors miss, and how iotty is positioned to win as adoption accelerates.

what we’ll cover

During the presentation

Close-up of a light switch mounted on a wall in low lighting

The Problem

As smart homes become mainstream, many solutions remain complicated, clunky, or difficult to live with. We’ll explore what’s broken in the category and why it matters for long-term adoption.

View of an iotty smart light switch showing its internal components and mounting plate

The Solution

iotty combines design-first hardware, intelligent software, and infrastructure-level installation to create a system people actually want in their homes — without hubs, rewiring, or behavior change.

Line graph illustrating projected market growth

Traction and growth to date

Real adoption, real revenue, and strong unit economicsWe’ll walk through iotty’s traction to date, including device adoption, revenue growth, customer validation, and the economics .

Why Now & What’s Next

From shifting consumer expectations to home upgrades and AI-driven living, we’ll cover why this moment matters — and what iotty is building next across products, channels, and the platform.

Iotty's upcoming smart outlet product with modular design and customizable faceplate

We're launching our next generation smart outlet, with a waitlist over 500 customers who already expressed interest

The smart outlet is the natural extension of our switch ecosystem, giving users complete control over lighting, appliances, and energy usage throughout their home. With a waitlist already in place, we know demand exists. This launch expands the average order value per customer, strengthens our ecosystem, and positions iotty as a comprehensive smart-home solution rather than a single-product company.

Roll out iotty Plus, a SaaS platform for smart-home automation and energy insights

iotty Plus transforms our hardware into a recurring revenue platform. By offering premium features like advanced automation, personalized energy-saving insights, and integrations with leading smart-home systems, iotty Plus deepens customer engagement while creating predictable subscription revenue. This SaaS layer turns every hardware sale into a long-term customer relationship, unlocking higher lifetime value and scalable growth.

Expand into Amazon

Amazon is the largest product search engine in the world, with a massive customer base actively looking for smart home solutions. Expanding into Amazon allows us to increase brand awareness, drive incremental sales, and leverage consumer reviews to build trust. Success here will establish iotty as a recognized player in the category and generate social proof that helps across all retail channels.

Build relationships with interior designers and architects

Smart switches are not only functional but also design elements. Partnering with interior designers and architects integrates iotty into renovation and new-build projects at the planning stage. This channel helps capture high-value customers who influence multiple homes or commercial spaces, giving us a multiplier effect beyond single consumer purchases.

Professional electrician installing iotty smart switch in residential setting

Launch electrician and builder programs with upsell potential

Electricians and builders are on the front lines of installation and product recommendations. By creating dedicated programs with wholesale pricing, training, and bundled upsell opportunities, we can turn these professionals into advocates. Each installation becomes a sales channel, ensuring recurring orders and embedding iotty in future builds.

Retail store display showcasing iotty smart switches with various customizable faceplate options

Position for mass retail with curated displays and faceplate options

Big box retail is a major growth driver for smart home hardware. Our strategy includes curated in-store displays that highlight iotty’s design appeal and faceplate customization options, setting us apart from utility-driven competitors. By showcasing both form and function, we position ourselves to win in retail planograms and drive large-volume orders.

Explore licensing opportunities, including Disney-themed faceplates in 2026

Faceplates are not just hardware accessories—they’re a creative surface for expression. Licensing opportunities, such as Disney-themed faceplates, open the door to entirely new demographics, including families and themed hospitality spaces. This strategy leverages existing fanbases, generates repeat purchase potential, and adds a fun, branded dimension to the product line, keeping iotty relevant and differentiated.