Invest In The Company Bringing AI To The Smart Home
iotty embeds AI directly into the switches and outlets already in every home — the invisible infrastructure layer powering the next wave of energy-aware, AI-driven living.
Compatible with:
Amazon Alexa
Siri Shortcuts
Google Home
SmartThingsMinimum investment: $1,000.50 + 3.5% investor processing fee
Elon Musk on the Future of Smart Homes
Elon Musk has publicly stated that one of his next frontiers is A.I in the home.[5]
He's highlighted a future where:
Why AI + Energy + Home Converge Right Now
The same forces reshaping data centers and power grids are coming to every home. iotty is already positioned at that intersection.
McKinsey estimates ~$1.3T in power and energy infrastructure will be needed for AI data centers by 2030, while Goldman Sachs projects data-center power demand will surge 160%. That pressure flows downstream — into every home on the grid.
Sources: McKinsey[3], Goldman Sachs[4]
The smart home market is projected to grow from $162.8B in 2025 to $887.4B by 2033 — a 23.6% CAGR.[2] iotty's embedded-intelligence approach captures value at every layer of that stack.
While others are still planning, iotty devices are already installed in thousands of homes — a real product, real revenue, real traction.
How the iotty
Smart Home Works
iotty transforms everyday devices into a seamless, intelligent system that works around you automatically.
Your home thinks as one system
Your home, built into the wall
AI is reshaping how energy is consumed, managed, and optimized — and it starts inside your walls.
iotty puts intelligence into the switches and outlets every home already has. Instead of adding more gadgets, we upgrade the wiring itself — turning ordinary rooms into one connected system that manages lighting, power, and energy automatically. It's the simplest path to a smarter, more efficient home.
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A $887.4B Smart Home Market Opportunity by 2033
Today, the global smart-home market is worth $162.8B and is projected to reach $887.4B by 2033. That's why leading players like Amazon, Google, Apple, Samsung, and LG are doubling down on connected home ecosystems. [2]
Works with top smart home platforms:
Amazon AlexaSiri ShortcutsGoogle HomeSmartThingsFrom $162.8B to $887.4B – a market exploding 4x by 2033
Invest Early Ahead of Our Next Phase of Growth
More than 100,000 iotty devices are already installed in homes. This is not a concept. It is a proven platform, now entering its next stage of growth. Here's what's coming next:
Launching our next-generation smart outlet, with customers on the waitlist
The smart outlet is a natural extension of the iotty switch ecosystem, giving users seamless control over lighting, appliances, and energy usage throughout the home. This launch expands average order value, strengthens our ecosystem, and positions iotty as a comprehensive smart-home platform rather than a single-product company.
Occupancy sensors that pair over Bluetooth to enable intelligent, presence-based lighting automation
Bluetooth-connected, surface- and wall-mounted sensors that enable presence-based lighting automation. This product expands iotty into commercial real estate, where occupancy sensing is often required for energy-efficiency compliance. The launch opens a high-value B2B channel while strengthening iotty's position as a full-stack smart-building platform.
New Faceplate Materials & Colors
We are launching an expanded lineup of premium faceplate materials and colorways through a new design partnership. This collection introduces elevated finishes and richer textures designed to integrate seamlessly into both residential and commercial environments. The launch increases personalization across the iotty platform, supports higher-margin upgrades, and reinforces iotty's position at the intersection of smart-home technology and architectural design.
Build relationships with interior designers and architects
Smart switches are not only functional but also design elements. Partnering with interior designers and architects integrates iotty into renovation and new-build projects at the planning stage. This channel helps capture high-value customers who influence multiple homes or commercial spaces, giving us a multiplier effect beyond single consumer purchases.
Launch electrician and builder programs with upsell potential
Electricians and builders are on the front lines of installation and product recommendations. By creating dedicated programs with wholesale pricing, training, and bundled upsell opportunities, we can turn these professionals into advocates. Each installation becomes a sales channel, ensuring recurring orders and embedding iotty in future projects.
Position for mass retail with curated displays and faceplate options
Big box retail is a major growth driver for smart home hardware. Our strategy includes curated in-store displays that highlight iotty's design appeal and faceplate customization options, setting us apart from utility-driven competitors. By showcasing both form and function, we position ourselves to win in retail planograms and drive large-volume orders.
This roadmap contains forward-looking statements based on current plans, market assumptions, and management estimates. Timelines and outcomes are not guaranteed and may be affected by regulatory changes, capital availability, manufacturing delays, market adoption rates, and other risks. Investors should not place undue reliance on projected milestones.
Technology Adoption in the Home is Emotional
iotty's design-first philosophy removes the tradeoff between form and function. Premium materials, modular faceplates, and minimalist aesthetics allow iotty to disappear into the wall while quietly powering the home behind the scenes. Design gets iotty into the wall. Intelligence keeps it there.
The Platform is Built for Intelligence with Devices that Look as Good as They Work
iotty is designed as a modular, software-enabled platform. Hardware establishes the footprint. Software and AI expand what that footprint can do over time.
Modular Design
Easily customizable and expandable across your entire home
Endless Options
Glass, ceramic, wood, and more to match any interior
Touch Control
Responsive touch with subtle, intuitive lighting feedback
Quick App Setup
Get started in minutes with simple app-based control
We've Sold 100,000+ Devices and Generated $13M+ in Revenue
4.9-star average from over 1,500 reviews
Designed for Multiple High-Growth Markets
iotty transforms everyday spaces with intelligent, connected infrastructure.
Residential Homes
Renovations & Upgrades
Design-Focused Interiors
What Our Customers Say
Verified reviews from real customers
"The dimming and backlight control are game-changers, allowing me to easily create ambience. It's user-friendly and helps in cutting down my energy bills. Highly recommend for anyone looking to upgrade their home lighting!"
"I am certainly not an expert but I have installing and using smart switches for about 25 years. IOTTY switches are easy to install and provide an elegant updated look to my home."
* The testimonials presented are the opinions of the individuals providing them. They may not represent the experience of all clients or investors and are not a guarantee of future performance or success. No compensation was provided for these testimonials.
Access the Full Investor Deck
Access detailed financials, market analysis, growth projections, and our complete investment breakdown
Strong Projected Revenue Growth
We've averaged $2.6M a year in revenue from 2020–2025. In 2027, we project over $10M in revenue. What's even more impressive for investors is that our unit economics make us profitable on the first purchase.
* Projected revenue figures are forward-looking estimates based on historical performance, planned product launches, and assumed market conditions. Key risks include changes in consumer demand, supply chain disruptions, competition, and the availability of additional capital. Actual results may differ materially.
Why iotty Wins
We've built a product no one else can replicate. Our patented modular system enables endless customization with minimal inventory – creating both a design and cost advantage.
| Feature | iotty | Amazon Basics | Cync by GE | Caseta by LUTRON |
|---|---|---|---|---|
| Smart Integrations | ✓ | ✓ | ✓ | ✓ |
| Dimmable | ✓ | ✓ | ✓ | ✓ |
| No Hub Required | ✓ | ✓ | ✓ | ✗ |
| Backlight | ✓ | ✗ | ✗ | ✗ |
| Virtual Switch | ✓ | ✗ | ✗ | ✗ |
| Premium Faceplates | ✓ | ✗ | ✗ | ✗ |
Invest More & Earn More
The more you invest, the more you earn — unlock bonus shares based on your investment level
$5,000 – $9,999
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Built by Founders with 9-Figure Brand Experience
A team that knows how to build, scale, and win in competitive markets.
Edoardo Cesari
CO-Founder / CEOCo-founder of iotty, Edoardo harnesses extensive expertise in software development and Microsoft Azure. As CEO, he drives the company's vision, product strategy, and the AI-powered platform behind iotty's smart home ecosystem.
Alberto Bacchin
Co-Founder / CTOCo-founder and the technological mastermind behind iotty, leverages his profound experience in PCB design and hardware development from Alba Electronics. His innovative approach ensures iotty's products are at the forefront of smart home innovation and quality.
Bryan Welfel
President / CMOA marketing maestro with a stellar track record in scaling digitally native brands, Bryan drives iotty's growth strategy with a sharp focus on maximizing marketing ROI and building the brand across competitive markets.
John Colaneri
Head of Strategic PartnershipsA nationally acclaimed designer and builder, John brings his HGTV fame and hands-on expertise to lead iotty's partnerships. He also heads Lilyshea LLC, a top design and construction firm, pairing a client-focused approach with an innovative vision.
Peter Welfel
COOAn astute operator and strategic thinker, Peter brings extensive experience in digital brand expansion to iotty. As COO, he ensures the company's operations stay efficient, scalable, and innovative.
* Past performance is not indicative of future results.
FAQ
Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; with Regulation CF Offerings, you aren't buying products or merchandise - you are buying a piece of a company and helping it grow.
Accredited investors can invest as much as they want. But if you are NOT an accredited investor, your investment limit depends on either your annual income or net worth, whichever is greater. If the number is less than $124,000, you can only invest 5% of it. If both are greater than $124,000 then your investment limit is 10%.
To calculate your net worth, just add up all of your assets and subtract all of your liabilities (excluding the value of the person's primary residence). The resulting sum is your net worth.
We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.
Individuals over 18 years of age can invest.
There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time. You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That's why startups should only be part of a more balanced, overall investment portfolio.
The Common Stock (the "Shares") of IOTTY (the "Company") are not publicly-traded. As a result, the shares cannot be easily traded or sold. As an investor in a private company, you typically look to receive a return on your investment under the following scenarios: the Company gets acquired by another company, or the Company goes public (makes an initial public offering). In those instances, you receive your pro-rata share of the distributions that occur, in the case of acquisition, or you can sell your shares on an exchange. These are both considered long-term exits, taking approximately 5-10 years (and often longer) to see the possibility for an exit. It can sometimes take years to build companies. Sometimes there will not be any return, as a result of business failure.
Shares sold via Regulation Crowdfunding offerings have a one-year lockup period before those shares can be sold under certain conditions.
In the event of death, divorce, or similar circumstance, shares can be transferred to: the company that issued the securities; an accredited investor; or a family member (child, stepchild, grandchild, parent, stepparent, grandparent, spouse or equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships).
If a company does not reach their minimum funding target, all funds will be returned to the investors after the close of the offering.
All available disclosure information can be found on the offering pages for our Regulation Crowdfunding offering.
You can cancel your investment at any time, for any reason, until 48 hours prior to a closing occurring. If you've already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To submit a request to cancel your investment please email: info@dealmakersecurities.com
At a minimum, the company will be filing with the SEC and posting on its website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.
Once an offering ends, the company may continue its relationship with DealMaker Securities for additional offerings in the future. DealMaker Securities' affiliates may also provide ongoing services to the company. There is no guarantee any services will continue after the offering ends.
iotty's pre-money valuation is $63,572,387. The valuation was calculated by multiplying the total number of shares outstanding (TSO) by the price per share offered in this raise. This is a pre-money valuation — meaning it reflects the company's value before any new funds raised in this offering are added.
Top Reasons to Invest
$13M+ Revenue
Strong sales traction with consistent year-over-year growth.
100K+ Devices Installed
Proven demand across thousands of homes globally.
Proven Product-Market Fit
Protected IP with modular design and unique touch interface.
No Hub Required
Simpler than competitors — easier adoption.
Premium Design Focus
Glass, ceramic, and custom finishes built for modern interiors.
Profitable on First Order
Unit economics make us profitable from the very first purchase.