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Watch the iotty Investor Webinar Replay

Smart homes are no longer a future trend — they’re becoming the standard. Join the iotty team to break down what most investors miss, and how iotty is positioned to win as adoption accelerates.

What We Covered in the Webinar

Inside the iotty Investment Opportunity

Close-up of a light switch mounted on a wall in low lighting

The Problem

As smart homes become mainstream, many solutions remain complicated, clunky, or difficult to live with. We’ll explore what’s broken in the category and why it matters for long-term adoption.

View of an iotty smart light switch showing its internal components and mounting plate

The Solution

iotty combines design-first hardware, intelligent software, and infrastructure-level installation to create a system people actually want in their homes — without hubs, rewiring, or behavior change.

Line graph illustrating projected market growth

Traction and growth to date

Real adoption, real revenue, and strong unit economicsWe’ll walk through iotty’s traction to date, including device adoption, revenue growth, customer validation, and the economics .

View of an iotty smart light switch showing its internal components and mounting plate

Why Now & What’s Next

From shifting consumer expectations to home upgrades and AI-driven living, we’ll cover why this moment matters — and what iotty is building next across products, channels, and the platform.

Iotty's upcoming smart outlet product with modular design and customizable faceplate
We're launching our next generation smart outlet, with a waitlist over 500 customers who already expressed interest

The smart outlet is the natural extension of our switch ecosystem, giving users complete control over lighting, appliances, and energy usage throughout their home. With a waitlist already in place, we know demand exists. This launch expands the average order value per customer, strengthens our ecosystem, and positions iotty as a comprehensive smart-home solution rather than a single-product company.

Roll out iotty Plus, a SaaS platform for smart-home automation and energy insights

iotty Plus transforms our hardware into a recurring revenue platform. By offering premium features like advanced automation, personalized energy-saving insights, and integrations with leading smart-home systems, iotty Plus deepens customer engagement while creating predictable subscription revenue. This SaaS layer turns every hardware sale into a long-term customer relationship, unlocking higher lifetime value and scalable growth.

Amazon marketplace logo representing iotty's planned retail expansion
Expand into Amazon

Amazon is the largest product search engine in the world, with a massive customer base actively looking for smart home solutions. Expanding into Amazon allows us to increase brand awareness, drive incremental sales, and leverage consumer reviews to build trust. Success here will establish iotty as a recognized player in the category and generate social proof that helps across all retail channels.

Build relationships with interior designers and architects

Smart switches are not only functional but also design elements. Partnering with interior designers and architects integrates iotty into renovation and new-build projects at the planning stage. This channel helps capture high-value customers who influence multiple homes or commercial spaces, giving us a multiplier effect beyond single consumer purchases.

Professional electrician installing iotty smart switch in residential setting
Launch electrician and builder programs with upsell potential

Electricians and builders are on the front lines of installation and product recommendations. By creating dedicated programs with wholesale pricing, training, and bundled upsell opportunities, we can turn these professionals into advocates. Each installation becomes a sales channel, ensuring recurring orders and embedding iotty in future builds.

Retail store display showcasing iotty smart switches with various customizable faceplate options
Position for mass retail with curated displays and faceplate options

Big box retail is a major growth driver for smart home hardware. Our strategy includes curated in-store displays that highlight iotty’s design appeal and faceplate customization options, setting us apart from utility-driven competitors. By showcasing both form and function, we position ourselves to win in retail planograms and drive large-volume orders.

Iotty's upcoming smart outlet product with modular design and customizable faceplate
Explore licensing opportunities, including Disney-themed faceplates in 2026

Faceplates are not just hardware accessories—they’re a creative surface for expression. Licensing opportunities, such as Disney-themed faceplates, open the door to entirely new demographics, including families and themed hospitality spaces. This strategy leverages existing fanbases, generates repeat purchase potential, and adds a fun, branded dimension to the product line, keeping iotty relevant and differentiated.

Investment Highlights

Traction and Validation

100K+

devices installed

$13Mm+

cumulative revenue

70%+

high gross margins

4.9/5 Stars

1,500+ reviews

$127B1

U.S. market

90K+

Control lighting, blinds, garage doors, and more via Wi‑Fi—voice‑activated, app‑driven, and no central unit required

Energy Coach & Smart Scheduling

Real‑time consumption analytics and automation based on time, weather, location, or air quality—helping users reduce costs and carbon footprint

Expanding Global Reach

Founded in 2017, iotty now operates globally with offices across Italy, the U.S., and China—setting the stage for fast growth across smart home markets

All‑In‑One Automation Platform

Control lighting, blinds, garage doors, and more via Wi‑Fi—voice‑activated, app‑driven, and no central unit requiredLusha
ESTABLISHED REVENUES

We’ve Sold 100,000+ Devices and Generated $13M+ in Revenue

  • 70% gross profit margins

  • 4.9-star average from over 1,500 reviews

  • Launched second-gen dimmable switch in 2023

Revenue growth chart showing iotty's progression from founding to $13M in sales
Bar chart illustrating iotty's projected revenue growth to $10M in 2026
Financials

Strong Projected Revenue Growth

We’ve averaged $2.7M a year in revenue since 2019. In 2026, we project over $10M in revenue. What’s even more impressive for investors is that our unit economics make us profitable on the first purchase. 

  • $408 average order value

  • $630+ 12-month customer lifetime value

  • $70 profit on the first order (after acquisition and product costs)

Frequently Asked Questions

 

Why invest in startups?

Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; with Regulation CF Offerings, you aren’t buying products or merchandise - you are buying a piece of a company and helping it grow.

 

How much can I invest?

Accredited investors can invest as much as they want. But if you are NOT an accredited investor, your investment limit depends on either your annual income or net worth, whichever is greater. If the number is less than $124,000, you can only invest 5% of it. If both are greater than $124,000 then your investment limit is 10%.

 

How do I calculate my net worth?

To calculate your net worth, just add up all of your assets and subtract all of your liabilities (excluding the value of the person’s primary residence). The resulting sum is your net worth.

 

What are the tax implications of an equity crowdfunding investment?

We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.

 

Who can invest in a Regulation CF Offering?

Individuals over 18 years of age can invest.

 

What do I need to know about early-stage investing? Are these investments risky?

There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time. You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That’s why startups should only be part of a more balanced, overall investment portfolio.

 

When will I get my investment back?

The Common Stock (the "Shares") of IOTTY (the "Company") are not publicly-traded. As a result, the shares cannot be easily traded or sold. As an investor in a private company, you typically look to receive a return on your investment under the following scenarios: The Company gets acquired by another company. The Company goes public (makes an initial public offering). In those instances, you receive your pro-rata share of the distributions that occur, in the case of acquisition, or you can sell your shares on an exchange. These are both considered long-term exits, taking approximately 5-10 years (and often longer) to see the possibility for an exit. It can sometimes take years to build companies. Sometimes there will not be any return, as a result of business failure.

 

Can I sell my shares?

Shares sold via Regulation Crowdfunding offerings have a one-year lockup period before those shares can be sold under certain conditions.

 

Exceptions to limitations on selling shares during the one-year lockup period:

In the event of death, divorce, or similar circumstance, shares can be transferred to:
• The company that issued the securities;
• An accredited investor;
• A family member (child, stepchild, grandchild, parent, stepparent, grandparent, spouse or equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships).

 

What happens if a company does not reach their funding target?

If a company does not reach their minimum funding target, all funds will be returned to the investors after the close of the offering.

 

How can I learn more about a company's offering?

All available disclosure information can be found on the offering pages for our Regulation Crowdfunding offering.

 

What if I change my mind about investing?

You can cancel your investment at any time, for any reason, until 48 hours prior to a closing occurring. If you’ve already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To submit a request to cancel your investment please email: info@dealmakersecurities.com

 

How do I keep up with how the company is doing?

At a minimum, the company will be filing with the SEC and posting on its website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.

 

What relationship does the company have with DealMaker Securities?

Once an offering ends, the company may continue its relationship with DealMaker Securities for additional offerings in the future. DealMaker Securities’ affiliates may also provide ongoing services to the company. There is no guarantee any services will continue after the offering ends.